James
Byles – President
James Byles,
President and Founder of Byles and Associates, LLC is an advertising
sales and marketing executive with more than 15 years experience
in the advertising sales industry.
He has sold
over $20 million in advertising, sponsorship, and tradeshow booth
sales focusing on the association market for niche publications
such as PMA Magazine, American Veteran, Allergy
& Asthma Today, and large direct-to-consumer publications
such as Secure Retirement and American Express’s
Executive Travel. James is dedicated to exceeding the
expectations of his publishing clients, and is known for his excellent
sales track records over multiple years.
During his
15 years in the Advertising Sales business, he has sold advertising
for over twenty associations and for profit publications from
a wide variety of industries. He’s best known for quickly
generating double-digit sales increases on new business accounts.
When he takes on a publishing client, he effectively becomes the
in-house advertising sales department for that client, working
to ensure all goals are met and exceeded as the association’s
needs evolve over time. Association and corporate clients appreciate
and rely on his depth of knowledge and ability to provide sound
advice – on design, editorial and sales – to publications
and their staff.
In addition
to advertising sales, he has been a speaker at trade association
meetings focusing on why and how association advertising works.
James provides personalized sales presentations, strategic marketing
plans and advertising strategy to clients.
james@bylesandassociates.com