James Byles – President

James Byles, President and Founder of Byles and Associates, LLC is an advertising sales and marketing executive with more than 15 years experience in the advertising sales industry.

He has sold over $20 million in advertising, sponsorship, and tradeshow booth sales focusing on the association market for niche publications such as PMA Magazine, American Veteran, Allergy & Asthma Today, and large direct-to-consumer publications such as Secure Retirement and American Express’s Executive Travel. James is dedicated to exceeding the expectations of his publishing clients, and is known for his excellent sales track records over multiple years.

During his 15 years in the Advertising Sales business, he has sold advertising for over twenty associations and for profit publications from a wide variety of industries. He’s best known for quickly generating double-digit sales increases on new business accounts. When he takes on a publishing client, he effectively becomes the in-house advertising sales department for that client, working to ensure all goals are met and exceeded as the association’s needs evolve over time. Association and corporate clients appreciate and rely on his depth of knowledge and ability to provide sound advice – on design, editorial and sales – to publications and their staff.

In addition to advertising sales, he has been a speaker at trade association meetings focusing on why and how association advertising works. James provides personalized sales presentations, strategic marketing plans and advertising strategy to clients.

james@bylesandassociates.com